When Google released its Rank Brain algorithm in 2015, a lot of websites noticed a significant drop in the traffic. It was the first time when Google implemented artificial intelligence in its algorithm. The whole purpose was to boost query-specific, relevant results to the users.
According to Google, Rank Brain is the third most important ranking factor. The websites that solely targeted keywords, without adding valuable content, experienced a drop in rankings.
Therefore, it’s possible your website experienced a drop in organic traffic because of a Google update. And it’s not just because of Rank Brain; it can be Mobile-friendly Update, Fred, Hummingbird, or the latest Diversity Update.
What’s the solution? It’s simple. You need to realize that your website has been penalized by a search engine update. After this, you have to consider important aspects of the update, such as query-specific results and user experience, in the case of Rank Brain.
Now you know what remedial measure you must take to revive the health of your website. All this may sound complicated for you. To simplify things, you can hire an SEO expert who will perform an extensive website audit to revamp your website from the ashes.