According to SEO Tribunal, nearly 93 percent of all online experiences start with a search engine. That means users trust search engines when looking for information.

It is still a reliable source of information that enables users to take actions, such as booking appointments or purchasing goods & services.

Now you may argue – paid ads are also a part of search engines. Users will prefer paid links, displayed on the top of the SERP, over organic links.

Again, a fact in SEO Tribunal says that 70-80 percent of users opt for organic links rather than clicking on paid links.

You see organic rankings on the first page of SERP may take time, but it will benefit you immensely. Leads will pour in like a heavy shower after a long dry spell.

But it will happen ONLY after you optimize your website for SEO. If you think SEO is important for you, hire an SEO expert to for website audit service.

#1: This is your FIRST Time

Everything has a beginning. You are in the stage of launching your business, so an online presence is a must. Starting with a website and social media profiles seem feasible right now.

Since you are just starting, you can take all the steps necessary to optimize your website for search engines. Gradually, after a period of six to twelve months, if everything goes well, your website will rank on the first page of search engines.

To achieve this feat, hiring an SEO expert should be your foremost consideration. An expert will be able to prepare a comprehensive website audit checklist, perform a detailed audit, and begin with the task of optimizing your website.

Whether its site structure, content, backlinks, or promotions; everything will be taken off right from the beginning. It means you can easily establish your authority on search engines, outrank your competitors, gather quality leads, and take your business to another level.

#2: SEO Brings in MINIMUM Traffic (Alert: No First Page Rankings)

This is a different scenario.

You already have an online presence, but your website gets bare minimum traffic from search engines.

Other channels, like direct and referrals, must be bringing a good amount of traffic. But still, you are missing out on the major chunk of the traffic coming from the SEO.

So if your website is not getting traffic from organic search, your website is not ranked on the first page of search engines. There are major SEO issues, such as:

  • CONTENT NOT OPTIMIZED
  • NO FOCUS ON KEYWORDS
  • POOR SITE STRUCTURE
  • SLUGGING WEBSITE LOADING SPEED
  • SPAMMY OR A HANDFUL OF BACKLINKS
  • AND MANY MORE

You can also bring a massive amount of traffic from organic search only if you pay attention to SEO. Without any further delay, you must consult an SEO audit service provider.

#3: Website Traffic is at an ALL-TIME Low

Now let’s assume a different scenario. You know the importance of SEO, and therefore, you have invested a good amount of time and money in optimizing your website for organic search.

This is the point where you need an SEO expert who can diagnose the problem and restore organic traffic to the highest level.

But what is the cause of a sudden drop in organic traffic, you may ask? Some of the possible reasons are:

  • USE OF UNETHICAL SEO PRACTICES, SUCH AS BLACK HAT TECHNIQUES
  • OUTDATED CONTENT THAT LOST ITS IMPORTANCE IN THE PRESENT
  • A CHANGE IN SEARCH ENGINE ALGORITHM THAT GOVERNS THE RANKINGS

A change in algorithm is the most plausible cause of a drop in organic traffic. This brings us to our next reason to opt for an SEO audit service.

#4: Penalized by a Google Algorithm

When Google released its Rank Brain algorithm in 2015, a lot of websites noticed a significant drop in the traffic. It was the first time when Google implemented artificial intelligence in its algorithm. The whole purpose was to boost query-specific, relevant results to the users.

According to Google, Rank Brain is the third most important ranking factor. The websites that solely targeted keywords, without adding valuable content, experienced a drop in rankings.

Therefore, it’s possible your website experienced a drop in organic traffic because of a Google update. And it’s not just because of Rank Brain; it can be Mobile-friendly Update, Fred, Hummingbird, or the latest Diversity Update.

What’s the solution? It’s simple. You need to realize that your website has been penalized by a search engine update. After this, you have to consider important aspects of the update, such as query-specific results and user experience, in the case of Rank Brain.

Now you know what remedial measure you must take to revive the health of your website. All this may sound complicated for you. To simplify things, you can hire an SEO expert who will perform an extensive website audit to revamp your website from the ashes.

#5: PPC is too expensive

Do you know the cost-per-click (CPC) for particular keywords, especially insurance, can go up to $54.91? Yes, it is $54.91 per click, and not per lead! The acquisition is still not guaranteed.

For PPC campaigns, you must invest in advertising, content creation, account setup, and agency fee. Overall, you will end up paying a hefty amount of money.

However, we are not saying that you will not get the returns but at a high cost.

Source: Social Media Today

At the same time, SEO can generate better returns than PPC campaigns.

It can bring in 15 times more clicks than coming from PPC ads.You don’t need to have an advertising budget for SEO. You just need awesome content, SEO expertise, and sufficient time.

Some advantages of SEO over PPC are:

  • MORE TRAFFIC VIA SEO THAN PPC
  • SEO LESS EXPENSIVE THAN PPC
  • BETTER CHANCES OF LEAD GENERATION IN SEO
  • SEO AIDS IN BUILDING AUTHORITY AND INCREASING BRAND AWARENESS
  • SEO CAN TRIGGER EXPONENTIAL ORGANIC GROWTH WITHOUT MUCH INVESTMENT

A balanced combination of SEO and PPC can help you in outranking your competitors. How? Read on to know more.